Etihad Airways and Manchester City Football Club have joined forces to celebrate grassroots football, shining a light on inspiring untold stories from a selection of the airline’s key global gateways.
City2City is a new digital video series in which Etihad Airways and Manchester City visit some of the world’s most popular cities: Beijing, New York, Paris and Mumbai – all of which are important destinations on the Etihad Airways network.
The series lifts the lid on how grassroots football inspires, motivates and shapes young lives, while uncovering fascinating aspects of each city.
To delve fully into the nuances of the different cultures, Etihad Airways and Manchester City reached out to acclaimed media brand, VICE Media, through its in-house global agency, Virtue Worldwide, to produce City2City.
The series tells everyday stories of aspiring young footballers and leaders who are using the power of football to help transform young individuals in four dynamic metropolises.
Patrick Pierce, Etihad Airways vice president marketing partnerships, said: “Together with City Football Group, we are proud to produce a four-part series highlighting the positive social contributions football can make in local communities.
“We are also committed to supporting the development of youth football globally by encouraging young male and female athletes to pursue their goals in sport and in life, and to contribute positively to their communities.”
