Business Events has grown in international recognition over the past few decades across Africa and remains one of the driving growth drivers in the sector overall. As illustrated by the World Travel Market Global Trends Report 2015, business air arrivals are expected to by 5% for South Africa, and 6% for Kenya, for the period from 2015 to 2019. The benefits and impact of meetings, incentives, conferences, exhibitions and events on a destination can therefore create considerable opportunities for a city or country’s economy and South Africa is no different.
A caveat that the balance is maintained between the demand and supply sides of the industry is inherent and South Africa can successfully use business events to achieve pre-defined development goals. Meetings Africa 2017 is such an opportunity and can position South Africa as the hosting region, according to Amanda Kotze-Nhlapo, Chief Convention Bureau Officer of the South Africa National Convention Bureau.
